Social media, the necessary evil, as I like to call it. I have a love/hate relationship for social media and trying so hard to lean towards the love, because I know how important it is to businesses. When I first joined Facebook in 2005, I barely even remember seeing ads and was able to enjoy my experience, staying in touch with my college friends and friends from high school who were away in college as well. Now, I can’t even see my friend’s posts, without seeing a bunch of ads. Although I understand that companies need to advertise on social media, the ads are started to get annoying and over populated.
With the way technology is and how the human behavior is changing, I can for see social media users being able to opt out of social media advertising. The same as viewers being able to block television advertising and radio listeners being able to do the same. Although Pandora is a free tool, you have the option to upgrade membership, to not hear advertising and only listen to non stop music. I believe that social media sites will start offering the same service, which will block social media advertising to those who want to opt out of it.
What that means to companies, is that they have to come up with ways of reaching those audiences through social media. That may mean paying even more for banner ads, which may not be opted out of. Because social media sites understand that they must have advertising to make money, they will find a way of sneaking in some un avoidable ads. They will in turn jack the prices up and companies will still pay for them, because they want to reach those potential customers.